Every individual holds a specific Genetic Code, body types differ as does fashion influences. Genetic Denim seeks to present each person with the best possible fit for their body, accentuating assets rather than forcing everyone into the same mold. It combines global fashion trends with individuality of fit and wash to tailor denim to your body. With nostalgia for the bohemian yet basic denim styles from the 70’s, Genetic Denim has created a line with life and timeless appeal. Genetic Denim pays homage to the centuries past while remaining modern with its edgy, yet sophisticated and confident, but still carefree silhouettes.