The South Beach Diet is truly a food lover\'s diet. It\'s about living well and loving what you eat. But it\'s also practical, flexible, easy, and effective. The South Beach Diet plan is divided into three Phases. Phase 1 lasts two weeks and is designed to eliminate cravings and kick-start weight loss. Phase 2 is intended to produce long-term, steady weight loss. You\'ll stay in Phase 2 until you reach a healthy weight. Then you\'ll move to Phase 3, the lifestyle Phase. This is how you\'ll eat and live 365 days a year — and it\'s the key to maintaining your new, healthy weight.